Software Announce

by Sharon Housley

Creating amazing software is only half the battle. Telling

the world about your software is the other half. With

working capital, consider employing someone who specializes

in software promotion. To work with an established reputable

firm can esure success when marketing software. Two

promotional companies that know the software industry, and

can provide valuable marketing advice and insight are:

Shareware Promotions – website

Dr File Finder website .

Outside of hiring professionals to market software, there

are still a number of options for marketing software, in

most cases, the only investment will be time.

1. Post Press Releases to Online Resources

If press releases or product announcements are sent out,

consider posting the announcements to websites, there are a

number that allow for press release posting free of charge.

The releases on these sites are occasionally picked up by

publications looking for information or filler content.

Another side benefit to these listings is increased link

popularity, which helps with search engine ranking. A list

of sites that allow for press release posting can be found

under ‘press release posting’ A number are available at –


2. Post Announcement on Usenet

A number of Usenet groups allow for posting of announcements

or press releases. Most of the announce groups in Usenet

contain ‘ann.’ in the domain address. To locate topic

specific announce groups consider searching A

list of common software announce groups are listed below.


3. Post to Forums

Forums also contain sections in which you can post

announcements. If the application is niche product, consider

searching for topic specific forums in addition to the

general software announce forums listed below. Be sure to

post any announcements in the appropriately marked ‘announce








Topic specific software announce forums are also available,

such as –

website – only messaging

related announcements are welcome

4. Search Usenet

To determine if there are recent inquiries regarding related

software or your products and to post appropriate responses

search Google’s Forum directory (by date):


5. Present to Local User Groups

User groups are filled with technically savvy individuals

who have an interest in technology and software. Consider

attending and presenting software crack at a local user group

meeting or a SIG (special interest group). The targeted

audience will often share information, about software that

impresses them, with friends or other user groups. To find

local user groups search the database located on the

Association of Professional User Group (APCUG) website at

website or post an inquiry to the user group

forum on website

6. Partner with Other Developers

Consider a developer newsletter exchange. Complimentary

products often do well when presented properly. Provide a

discount or affiliate exchange to sweeten the offer of a


The extra effort expended to make potential customers aware

of products can go a long way to ensure the success of a

well designed application.